About us

What's Firebox?

From timeless folklore-inspired art that whisper stories of yesteryears, to quirky
graphic design that capture the playful essence of Kerala, Firebox has something
to speak to every global Malayali. Our unique collection of lifestyle products
celebrates the soul of our people through art and design. Immerse yourself in a
realm of impossible geometries, modern abstraction, and indulge in the beauty of
typography. Passionate Malayali artists craft each product with the sole aim for
you to relish your roots with contemporary flair and showcase the pride of
Kerala, wherever you are in the world.

What's with the name Firebox?

Firebox is the literal translation of the Malayalam word theepetti, which means
matchbox. Why matchbox? …Because, humble yet essential, a theepetti holds a
special place in every Malayali household.
Firebox reflects the spirit of the everyday Malayali—simple, yet full of potential,
carrying a legacy of tradition while lighting the way to modern expression. It’s a
tribute to the familiarity and nostalgia, while also celebrating the vibrancy of our
roots. We hope our designs and products will spark conversations, kindle
connections, warm the hearts of Malayalis everywhere, and Just like a box of
matches found in kitchens and corners across the world, our dream is to see our
products become an integral part of every Malayali’s home, sparking joy and
igniting memories.

Do you sell only online?

Our main focus is our online store. We do also have a boutique store in Fort Kochi. It is located inside David Hall compound at Fort Kochi.

What about the team?

We’re just a bunch of proud Malayalis from Kerala who want to bring a little bit
of home to fellow Malayalis around the world. At Firebox, we’re all about
creating quality products that capture the essence of our culture in a way that’s
fun, relatable, and unmistakably us. Our designs draw inspiration from
everything that makes Kerala special—whether it’s a nod to our rich lore, the
humor we grew up with, or the beautiful curves of the Malayalam script.
Firebox isn’t just a brand for us; it’s our love letter to our fellow Malayalis and a
way to keep that connection alive across the globe. So, come on in and join us in
celebrating everything that makes being Malayali so wonderfully unique!

How to contact?

For exchanges, returns, enquiries, press related or just to say hello: you can get in touch with us by phone or email.

Call: +91 9947053053 / +91 9061063053

Email: hello@firebox.co.in